- Free discovery meeting
- Week 1
- Week 2
- Week 3
- Week 4
Who it's for
Independent professionals and businesses that want to structure their marketing approach and have a clear roadmap, instead of moving forward at random.
What you get
You leave with a concrete roadmap to guide your decisions and organise your next actions.
What the engagement includes
- —A diagnostic of your positioning and your marketing challenges
- —Clarification of your target and of what sets you apart
- —Definition of your priorities and strategic directions: visibility, prospecting, offer
- —A prioritised and realistic marketing action plan
- —An implementation calendar adapted to the time you really have
- —A personalised handover and 2 follow-up meetings
How it works
- 1
A free discovery meeting to understand your business and your challenges.
- 2
Scoping: a questionnaire and an interview to review your business, your customers, your competitors and your objectives.
- 3
The diagnostic of your positioning, then the choice of priority strategic directions.
- 4
Building your roadmap and your 4-week action plan.
- 5
The personalised handover, to explain everything and check that the plan can be applied.
- 6
2 follow-up meetings to take stock and adjust.
What you receive
- —A strategic roadmap: starting situation and key challenges, priority targets and value proposition, objectives and success indicators, recommended strategic directions, risks and constraints, decisions to be made.
- —A 4-week action plan: the recommended actions week by week, with who is in charge on your side, the deadline and the tracking indicator.
- —A report after each follow-up meeting, and an end-of-engagement review.
An example
Discover the LUMÉA case study (fictional case): how Cap Marketing structures a product launch, from diagnostic to action plan.
Frequently asked questions
- Do you carry out the actions for me?
- Cap Marketing is strategic advisory support: you leave with the plan, and you (or your providers) put it into practice. Content production and operational management are not included.
- I don't have much time. Will the plan be manageable?
- That is precisely a central point: the calendar is built around the time you really have.
- What is the difference with Cap Marketing 90?
- Cap Marketing builds your strategy in 4 weeks. Cap Marketing 90 supports you for 90 days to follow it, analyse your results and adjust along the way.